7 Things I Learned About Business in 2023
I’m excited to share a bunch of these roundup posts for 2023 in the coming weeks. It’s a great time to reflect, look back on the year, and take a breath as you move forward into the new year.
I learned a lot in 2023. And, it’s been a fun, crazy ride.
Here are 7 things I learned about business in 2023:
1. Never rest on your laurels
I found myself seeing a much different Q4 than I originally anticipated. It taught me not to rest on my laurels, remain agile, and be flexible to roll with the bunches in this business.
2. Diversify your traffic streams
The Google Helpful Content update then the Pinterest algorithm change. Nothing remains the same. Don’t keep your eggs in one basket.
I see longtime bloggers turning away from Google traffic to focus on other kinds of traffic, for the first time ever. It really makes you think.
3. Build out and don’t limit yourself
While I didn’t hit the 10 ebook goal I set out for in 2023, I’m happy to have created 5 ebooks and a total of nearly 10 different digital products! I’m celebrating this milestone.
4. AI is here to stay
A lot of people were really against AI. I totally get it. I think it’s meant to complement what we’re already doing and not created to replace jobs though, inevitably, that’ll probably happen to some degree (and has started taking place, sadly).
I’ve tried so many tools like Jasper, Copy AI and of course, my favorite KoalaWriter. I’m excited to see how thing continue to evolve and grow. I’m keeping my eyes open for a solid AI ebook or digital product creator. That’ll be interesting.
5. If you want to do something, take action now
I see opportunities that I was considering 6-12 months ago that have fully taken off and nearly saturated at this point and kick myself for not taking action.
If you want to do something, do it!
6. Digital marketing is changing
Be flexible and change with it.
7. Your audience is everything
Nurture them, share incredibly valuable info, give away as much value and freebies as you can. Building a happy, loyal audience is #1.
These are some of the most important lessons I’ve learned this year.
Do these resonate with you?
What have you learned about business in 2023?
Cheers,
Jenn